I Hate Spending a Lot on Swimsuits—These Are the 13 Brands I Shop
As someone who doesn't spend that much time wearing swimsuits, I prefer to spend more on fashion items I'm going to get a lot of use out of and less on swimsuits. But that doesn't mean I don't want a few new ones each summer. For this reason, I've become an expert at finding chic affordable bikinis and one-pieces, and I know that I'll always find them at the eight brands below.
In case you're wondering, I have a few criteria for what makes a good swimsuit brand. I really like it when a brand has a variety of styles. I prefer swimwear with a little more coverage, but I know that's not the case for everyone, so having plenty of options is key. I also love swimsuits that have special details that make them look ultra expensive—like a belt or ruching—and, perhaps most importantly, an under-$300 price point. Ready to shop my favorite swimsuits from my 13 favorite affordable swimwear brands?
The Best Affordable Swimwear Brands, Listed
1. Madewell
2. Mango
3. H&M
4. Faithfull the Brand
5. Solid & Striped
6. Zara
7. Peony Swim
8. Frankies Bikinis
9. & Other Stories
10. Free-est
11. La Blanca
12. Andie
13. Artesands
1. Madewell
In keeping with everything else it designs, Madewell's swimwear is trendy (without being over-the-top), comfortable, and flattering. Bonus: Its swimwear comes in a wide variety of sizes.
2. Mango
I've long relied on Mango for summer dresses and skirts, but now that I know about its excellent swimwear selection, I'm always going to prioritize the brand for my beach needs.
3. H&M
When there's a swimwear trend I want to try but really don't want to spend on it, H&M never lets me down. For how low the prices are, the quality is impressive.
4. Faithfull the Brand
Given how pretty Faithfull the Brand's dresses are, it's not surprising that its swimwear is just as good. I can't stop thinking about this ruched one-piece.
5. Solid & Striped
I've loved Solid & Striped from the very beginning. The brand continues to set trends and come up with designs that are more and more special. Plus, the fit is very good.
6. Zara
Like H&M, Zara has long been a reliable source for extremely affordable swimsuits that are on-trend and come in a variety of inclusive sizes.
7. Peony Swim
Every suit from Australian brand Peony Swim is playful and fun just like swimwear should be. If you love having the latest swim trends each summer, look no further.
8. Frankies Bikinis
Malibu-based Frankies Bikinis is a dream come true if you love to mix and match your swimwear. And in case bikinis aren't your thing, don't let the name fool you, because the brand also makes chic one-pieces.
9. & Other Stories
The Stockholm-based retailer (and sister brand to H&M) is known for its exceptionally chic Scandi clothes, and its swimwear collection is no exception.
10. Free-est
Free-est is one of Free People's in-house brands. It has a wide variety of cute bikinis and one-pieces in a slew of fun colors and prints.
11. La Blanca
I first discovered this brand while browsing on Nordstrom's website. I particularly love the label's range of extended sizes.
12. Andie
Andie is a favorite of Nordstrom shoppers, who consistently leave positive reviews for the swimwear brand. My favorite piece is this Baywatch-worthy suit below.
13. Artesands
If you're searching for the swimwear version of an LBD, look no further than Artesand. This brand excels at designing classic pieces that will never go out of style.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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